From the beginning, CIC realized that in order to succeed in the competitive market of food distribution, it would have to emerge and differentiate itself. But how to do it? Careful attention to service and to the customer have always been a must. The partners immediately understood the importance and added value of creating a line of products under their own brand. This is how the Qualitaly brand was born, now a point of reference for many foodservice operators. Starting from the first products, CIC has expanded its portfolio of assorted items, including products from various food and non-food sectors. The brands of Viva, Utility, Paper, Friggi Qualitaly, Il Gelo and La Carne were created to distinguish the products. The lines contain more than 700 items, with a single common denominator: quality.