our brands

From the beginning, CIC realized that in order to succeed in the competitive market of food distribution, it would have to emerge and differentiate itself. But how to do it? Careful attention to service and to the customer have always been a must. The partners immediately understood the importance and added value of creating a line of products under their own brand. This is how the Qualitaly brand was born, now a point of reference for many foodservice operators. Starting from the first products, CIC has expanded its portfolio of assorted items, including products from various food and non-food sectors. The brands of Viva, Utility, Paper, Friggi Qualitaly, Il Gelo and La Carne were created to distinguish the products. The lines contain more than 700 items, with a single common denominator: quality.

Qualitaly
Quality and Italian tradition are the values maintained by our Qualitaly premium brand, reinforced in the logo with the Q and the Italian flag. The Qualitaly brand was the first established by CIC. A brand able to offer a vast range of products for the ho.re.ca world: from flour to oil, from sauces to rice, from preserved products to cured meats and even frozen foods. Quality is served with Qualitaly!
La Carta
2 paper towels tearing away from each other with ease: the lightness evoked by the logo doesn’t deceive. Products - made only of paper - light but resistant!
Il Gelo
An ice cube with Qualitaly's Q inside. The Il Gelo line includes all the frozen products: grilled vegetables, mushrooms, fish, with imports from all over the world. Top quality for our customers.
Utility Professionale
Utility Professionale is the brand designed for the world of cleaning with a wide range of products for professional cleaning: from ovens to bathrooms, from plates to fabric softener. Utility Professionale is an indispensable brand for professionals in the industry who love the smell of cleanliness.
Friggi Qualitaly
Nothing more needs to be said to describe the brand specifically created for our selection of frying oils. Friggi Qualitaly: quality frying!
Tavola Viva
The Tavola Viva brand includes a wide range of products, above all in the deli meats and cheeses division. To represent it, a stylized logo depicting the basic elements of a table setting: plate, silverware and glass. As you know, a set table is synonymous with friendliness and liveliness!
La Carne
The La Carne brand expresses all the quality of fresh or frozen meat specially selected for catering professionals. The La Carne brand presents the brand new Top Burger line for gourmet burgers. Only the best for the La Carne brand!
Cash&Carry
The Cooperativa Italiana Catering wishes for its partners who open a store for sales to the public to display the Cash & Carry sign. Inside the Cash & Carry outlets you can find all the CIC branded products as well as other offers from our business partners.
Qualitaly
Quality and Italian tradition are the values maintained by our Qualitaly premium brand, reinforced in the logo with the Q and the Italian flag. The Qualitaly brand was the first established by CIC. A brand able to offer a vast range of products for the ho.re.ca world: from flour to oil, from sauces to rice, from preserved products to cured meats and even frozen foods. Quality is served with Qualitaly!
La Carta
2 paper towels tearing away from each other with ease: the lightness evoked by the logo doesn’t deceive. Products - made only of paper - light but resistant!
Il Gelo
An ice cube with Qualitaly's Q inside. The Il Gelo line includes all the frozen products: grilled vegetables, mushrooms, fish, with imports from all over the world. Top quality for our customers.
Utility Professionale
Utility Professionale is the brand designed for the world of cleaning with a wide range of products for professional cleaning: from ovens to bathrooms, from plates to fabric softener. Utility Professionale is an indispensable brand for professionals in the industry who love the smell of cleanliness.
Friggi Qualitaly
Nothing more needs to be said to describe the brand specifically created for our selection of frying oils. Friggi Qualitaly: quality frying!
Tavola Viva
The Tavola Viva brand includes a wide range of products, above all in the deli meats and cheeses division. To represent it, a stylized logo depicting the basic elements of a table setting: plate, silverware and glass. As you know, a set table is synonymous with friendliness and liveliness!
La Carne
The La Carne brand expresses all the quality of fresh or frozen meat specially selected for catering professionals. The La Carne brand presents the brand new Top Burger line for gourmet burgers. Only the best for the La Carne brand!
Cash&Carry
The Cooperativa Italiana Catering wishes for its partners who open a store for sales to the public to display the Cash & Carry sign. Inside the Cash & Carry outlets you can find all the CIC branded products as well as other offers from our business partners.